He gave it all up to start The Burlap People of course, a journey that seriously kicked off when he found Karuna Ezara Parikh, also now known to The Burlap Fam as
Resident Firefly.
When Karuna met Sam he showed her a 4x5 foot room that contained a few rolls of high quality jute, a sewing machine and one craftsman. She spent a day designing the first bag with him, and on seeing the finished product, was sold on the concept. A year later she moved cities from Delhi to Calcutta and signed on to being a forever part of The Burlap People. When she's not lighting up the TBP HQ, Firefly (also an erstwhile travel show anchor for television) is busy modelling for campaigns but more happily, spending her time at bookshops, reading, writing poetry, eating, doing yoga, being breathtakingly in love and watching pit-bull puppy videos on Instagram. As you can probably tell, Chief Jujumahn and Firefly are both colossal dreamers with their heads in the clouds on most days, so it was pretty serendipitous when Sam said he had a friend called Rewant Lokesh. Also known as
The Gray Wolf.
Rewant was the last of the core three members to join, and in many ways he was what finally pulled The Burlap People's hiking socks up. An alumnus of the ultimate peace keeper school - United World College - he met Chief Jujumahn while they were both studying at Luther College. They joined forces again when Gray finished his MBA and Sam asked if he would haul ass with him at The Burlap People for a few months. A year later the corporate world has been safely forgotten, the Wolf lives in Calcutta not Bombay, and the most essential colour at the workshop is cool gray.